The Breast Views Blog: Investing in Prevention

The question of why more money is not invested in cancer prevention is one that sits on the tip of my tongue daily. Here's the very short answer.

HOLLAND: In order to stay viable, any company has to make at least a break-even. They can't potentially invest all the time in charitable undertakings. That's philanthropy.

Who said they have to invest all the time? What about some of the time? Read the full story here.

CBC Marketplace: Chasing the Cancer Answer

Sue Richards

Tags: The Breast Views Blog, Breast of Canada Calendar, Blog Guelph.